Do you want to create or modify your brand image, enhance your corporate identity and use design to win over and seduce your customers?
Visual marketing responds to this demand and offers brand encoding, hysteresis applications in case of existing, hyperbolization of messages and visual loyalty. The graphic design becomes an act of seduction and becomes an ambassador instead of a content. Today, more than ever, merchants and craftsmen have to seduce and build loyalty among their customers. With a small budget, they also need to exist.
THE JOB
It is terrible to note that in certain countries, devoid of graphic cultures, like France, too many people claim to be graphic designers. It is easy to see, through the visual panorama that we encounter every day, that this does not produce wonders. Sometimes, self-sufficiency and mediocrity are found without complex in our shopping streets and on our computer screens. The logos made by the uncle of the cousin of the aunt who has a computer, or designed by the head of a company, stranger to the graphic world, are only useless, devastating and distressing appearances.It is sure that the big brands and some franchises have opted for a more rational choice in order to convince and seduce their public, their customer. They have chosen to work with true professionals of their images. Think about it. This is a plea for a whole profession that suffers in France from a terrible lack of recognition.
TO BE DESIGNER
Érik Spiekermann gives an excellent definition: "It's a question of attitude, in addition to knowing your job. Contrary to popular belief, designers are not artists. They use artistic methods to visualize a thought and a process. They work to solve a client's problem, not to present a worldview. They love constraints, not compromise. They are pleasant, not nice." From the preface of the book "Emotional Design" by Érik Spiekermann - German typographer, professor at the University of the Arts Bremen and founder of MetaDesign and FontShop.
KAFÉINE. THE 100% ENTREPRENEURIAL BUSINESS MANAGEMENT SOFTWARE!
In my various visual marketing consulting, the first element regularly neglected remains the estimates and invoices customers. Yet this tool should be very attractive for any self-employed or craftsman activity... After years of development and ergonomics, I propose you to discover a commercial management software designed for you. Economical, easy and practical, a real partner in daily life..
COUNTLESS PROJECTS !
1. Discover practical and fun apps: counting points in pétanque, Finnish bowling (Möllky®), Qwinto®, Qwixx®.
2. Discover small, instructive and practical PDF booklets (VisioLove, Guide to ecological dates, Guide to women's rights dates, Educational food guide, Nutritional guide...)
